According to a new report by UnivDatos, the Automotive PTC Heater Market is expected to reach USD million in 2033 by growing at a CAGR of 11.8% during the forecast period 2025-2033. The automotive PTC heater market has exhibited notable market growth during the historical years. Some of the key factors that have assisted its market growth are increasing sales of automobiles, rising urbanization in cold areas, rampant electric vehicle sales, a sizeable number of companies offering PTC heaters in their top models, etc. With the rising number of automobiles both in commercial and passenger vehicle segments, the customers are getting more aware of premium features as air purification, heaters, automotive climate control, ADAS, etc. Considering these factors, a wide number of companies have started inculcating these added premium features in their updated and existing models with minor changes.

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As heating functions are barely used in warmer countries (mostly used in winters), a sizeable demand comes from electric vehicles, where engine coolant-based heat is non-existent. Additionally, the colder regions have shown a remarkable growth in recent years, where the demand for PTC heaters is anticipated to rise.

Segments that transform the industry

• Based on Product, the global automotive PTC heater market is bifurcated into air-based and water-based solutions. Of these, air-based PTC heaters have held a sizeable market share due to their shorter heating time, convenience to the occupants, etc. The air-based heaters have a fast-response time, which helps them to blow the air towards specific components, such as the windshield, for defrosting. The air-based PTC heaters are also extensively used in electric vehicles for cabin heating, defogging, and battery warming (especially in the colder climatic regions). Water-based PTC heaters heat a liquid (coolant), which is then circulated through the vehicle’s thermal system. This allows broader and more even heat distribution. The cooling from this type of system is relatively slower due to fluid heating, as well as having a more complex system to maintain. The systems are also expensive and are mostly found in high-end vehicles with premium pricing due to which limits the application is limited.

According to the report, the Rising Sales of Automobiles have been identified as a key driver for market growth. Some of how this impact has been felt include:

The rising sales of automobiles have proven to be one of the key drivers for the growth of PTC heaters across the globe. As many of the automobile buyers opt for heating solutions in their car cabins in the colder regions, a wide number of manufacturers are placing such systems in their existing models. Additionally, cabin heating in electric vehicles becomes a crucial challenge as there is no heat emitted due to the lack of internal combustion, due to which the usage of PTC heaters in the vehicles becomes a viable solution. Globally, the automotive sales have surged extensively, which has been one of the crucial factors to assist the demand for automotive components, of which the PTC heater is one.

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For instance, according to the International Organization of Motor Vehicle Manufacturers (OICA), the total sales of all types of vehicles (including commercial and passenger) were 79,668,636 in the year 2020, which increased to 95,314,731 in 2024.

This is a significant jump from the last 4 years and shows a massive recovery after the COVID-19 pandemic. Furthermore, a massive rise in sales is witnessed in regions such as Asia-Pacific, North America, etc.

Furthermore, many of the automotive companies prefer to integrate PTC heaters into their top models in order to offer a comprehensive premium experience to the buyers. Companies such as BMW, Audi, Mercedes, Hyundai, and Lexus are among the key players with a sizeable number of models offering automotive PTC heaters.

Considering all the shifts, the demand for the automotive PTC heaters is further anticipated to rise globally during the forecasted years, i.e., 2025-2033.

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