Virtual Events Market Summary

The global virtual events market size was valued at USD 98.07 billion in 2024 and is projected to reach USD 297.16 billion by 2030, expanding at a CAGR of 20.0% from 2025 to 2030. The rapid adoption of collaboration and communication technologies across industries such as retail and e-commerce, healthcare, manufacturing, construction, and education is a key driver of market growth. Organizations are increasingly leveraging digital platforms to host meetings, conferences, and exhibitions that enhance efficiency and engagement, reducing the dependency on physical venues and geographic constraints.

The rising implementation of Unified Communication as a Service (UCaaS) solutions among enterprises and educational institutions has further strengthened the virtual events ecosystem. These platforms allow seamless participation of employees, partners, and audiences from multiple locations, ensuring consistent workflow and effective information exchange. The growing trend of hybrid and remote work models is also driving market expansion, as organizations continue to prioritize flexible, cost-efficient, and scalable solutions to maintain business continuity and audience engagement.

The COVID-19 pandemic acted as a major catalyst for this transformation by compelling organizations to replace physical gatherings with digital alternatives. As a result, demand surged for advanced virtual event platforms offering scalability, accessibility, and cost-efficiency. Virtual events provide several advantages, including broader audience reach, data-driven analytics, and real-time engagement through live streaming, polls, and Q&A sessions. Moreover, the integration of emerging technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) has significantly enhanced user experience, making virtual events more interactive and immersive.

Key Market Trends & Insights

• North America dominated the virtual events market with a revenue share of over 39% in 2024, supported by the presence of major technology providers, high internet penetration, and early adoption of advanced communication platforms. The United States held a leading position in the region due to its strong corporate sector, extensive remote working culture, and widespread use of digital collaboration tools across industries.
• By event type, the external event segment accounted for the largest revenue share of over 40% in 2024. External events, including product launches, trade shows, and customer engagement programs, have gained prominence as companies increasingly focus on enhancing brand visibility and global outreach through digital means.
• By service, the communication segment represented the largest market share in 2024, driven by the growing need for seamless real-time interaction between participants, organizers, and attendees. Robust communication features, including chat functions, live video, and instant feedback mechanisms, have become integral to delivering successful virtual experiences.
• By end-use, the enterprises segment captured the largest revenue share in 2024, as businesses across sectors increasingly utilize virtual platforms for internal meetings, training programs, and external events to reduce operational costs and improve productivity.

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Market Size & Forecast

• 2024 Market Size: USD 98.07 Billion
• 2030 Projected Market Size: USD 297.16 Billion
• CAGR (2025-2030): 20.0%
• North America: Largest market in 2024

Key Companies & Market Share Insights

Some of the key players operating in the market include Zoom Video Communications, Inc. and Microsoft Corporation.

• Zoom Video Communications, Inc. is an American technology company specializing in video conferencing solutions. The company's flagship product, Zoom Meetings, allows users to host video conferences, webinars, and virtual events with high-quality audio and video capabilities. Its user-friendly interface and robust features have made it particularly popular for businesses, educational institutions, and individuals seeking reliable remote communication tools.
• Microsoft Corporation is renowned for its software products, including the Windows operating system and Microsoft Office suite, which have become staples in both personal and professional environments. The company has diversified its portfolio to include cloud computing services through Azure, enterprise solutions, and gaming with the Xbox brand. The company has focused heavily on cloud technology and artificial intelligence, positioning itself as a leader in digital transformation. The company's commitment to innovation extends to its virtual event capabilities through Microsoft Teams and other integrated solutions that facilitate seamless online collaboration and communication for organizations worldwide.

Some of the emerging market players in the virtual events market include Vosmos Events and Hubilo

• Vosmos Events is a tech startup specializing in creating customizable virtual event solutions, that empower users to design and host both small and large-scale virtual events with ease. The platform supports a wide range of participants, from 100 to over 100,000, and offers features such as 3D environments, live streaming, marketing analytics, and networking capabilities.
• Hubilo is an emerging player in the virtual events industry known for its focus on enhancing attendee engagement and delivering seamless event experiences. The platform offers a highly interactive solution that includes features such as live chats, polls, Q&A sessions, and gamification elements to create dynamic virtual environments. The company also provides comprehensive analytics tools and integrates with various marketing platforms, making it easier for organizers to manage events effectively.

Key Players

• Vosmos Events
• Hubilo
• 6Connex
• ALIVE
• Avaya LLC
• ALE International
• NTT Limited
• Cisco Systems Inc.
• Cvent Inc.
• EventX Limited
• George P.Johnson
• GES
• Kestone
• Martiz Holdings Inc.
• Microsoft Corporation
• Pathable
• uBivent GmbH
• Veritas Events
• vFairs
• Zoom Video Communications, Inc.

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Conclusion

The global virtual events market is set for exponential growth, supported by technological advancements, increasing remote collaboration, and expanding digital infrastructure. Organizations are embracing virtual and hybrid event models to connect with global audiences, reduce costs, and enhance engagement. With North America maintaining a dominant share and Asia Pacific emerging as a fast-growing region, the industry is poised for sustained expansion. As innovations in AR, VR, and AI continue to enhance interactivity, virtual events will remain a vital component of modern communication strategies, redefining the future of business, education, and entertainment worldwide.