Hockey Night in Canada'sDon Cherry is under the microscope yet again afterhe sparkedanother controversy with questionable comments and these ones aren't even directed toward players. On Saturday's "Coach's Corner" segment, Cherry discu sedpoppies, the official symbol of remembrance for Canadian veterans and those who served during times of war. The poppy is usually worn in the two weeks leading up to Remembrance Day on Nov. 11. MORE: Don Cherry laughs during discu sion of Scott Sabourin injury Kolin Hayes Jersey Whilediscu sing the topic, and how he believesnot many are being worn, Cherry called out immigrants for not buying poppies or wearing them. These remarksputin motion yet another controversial nightfor the longtime TV personality. "You people love, they come here, whatever it is, you love our way of life, you love our milk and honey. The least you could pay [is] a couple of bucks for a poppy or something like that," Cherry said on the segment. "These guys pay for your way of life that you enjoy in Canada. These guys pay the biggest price." Don Cherry rant on immigrants and wearing poppies. Main Team (@MainTeamSports) Sportsnet, which producesHockey Night in Canada, on Sunday: "Don's discriminatory comments are offensive and they do not represent our values and what we stand for as a network. We have spoken with Don about the severity of this i sue and we sincerely apologize for these divisive remarks." NHL Public Relations also addre sed the matter with a statement of its own. Statement from the National Hockey League regarding Don Cherrys comments Saturday night: NHL Public Relations (@PR_NHL) In response, Cherry was again criticized on Twitter and started trending for his comments. One user called given how he addre sedimmigrants during his segment and also uses the term "you people."Users also calledon CBC to take Cherry off the air, while others who are immigrants took to social media to voice their opinion on the matter. Don Cherry flat out blames recent immigrants as the root cause of his completely anecdotal observation that fewer Canadians are wearing poppies these days. Ron McLean, who loves grilling Gary Bettman on otherwise benign i sues, allows the remarks to stand unchallenged. Neat! Nathan Smith (@nrs82) You people. If there were any justice tonight would be Don Cherrys last appearance on . Do the right thing . Hersi Hujaleh (@HHujaleh) That was some disgraceful xenophobia disguised as patriotism from Don Cherry and lack of calling him out for it by Ron MacLean. Long past time to move on from these two. Phil Green (@pg5150) I'm done trying to explain to people like that yes we too are Canadian, and that "us people" also sacrificed for the same freedom for all, side by side with other brave soldiers, even though we ourselves weren't afforded the same opportunities and freedoms. Gurpreet Singh Dhillon (@gurpreetdhillon) To add to his comments about poppies, Cherry also referred to insulin as "diabetes stuff" during Saturday's segment. In a 5 minute segment on Coachs Corner, the idiot refers to insulin as diabetes stuff and then blames immigrants for a lack of Remembrance Day poppies in Toronto. Ron Maclean nods his head in tacit agreement. CBC cuts to commercial. A small part of Canada dies. David Rosenberg (@DeeEhRosenberg) Cherry's latest tirade comes just a week after his on-air comments about injuredOttawa Senators forward Scott Sabourin, who was left hospitalized after a scary collision with Boston's David Backes. Cherryclaimed that Sabourin"just got knocked out, that's all," andalso laughed when his co-host, Ron MacLean, mentioned that Sabourin was moving all of his extremities. Bryce Thompson Jersey