Fresh off a stellar 2025 Super Bowl commercial, Michelob Ultra is back Thon Maker Jersey for Super Bowl 60. With the big game coinciding with the 2026 Winter Olympics in Milan-Cortina, the brand has enlisted popular TV and sports figures for its spot, including snowboarder Chloe Kim and former hockey player T.J. Oshie. They arent the only celebrities featuredLewis Pullman and Kurt Ru sell also appear. This follows the 2025 commercial, which included big names such as Willem Dafoe. Heres a closer look at the intersection of the NFL and the Olympics in the Michelob Ultra commercial. MORE SUPER BOWL 60 NEWS: Michelob Ultra Super Bowl commercial Michelob Ultras 2026 Super Bowl commercial, titled "The ULTRA Instructor," serves as a dual celebration of Super Bowl LX and the 2026 Winter Olympics in Milan Cortina. The cinematic 60-second spot, directed by Joseph Kosinski , features Hollywood legend Kurt Ru sell making his Super Bowl ad debut alongside actor Lewis Pullman, two-time Olympic gold medalist Chloe Kim, and NHL champion T.J. Oshie. EXCLUSIVE: Watch our Super Bowl LX commercial nowstarring Kurt Ru sell and Lewis Pullman and featuring Olympians Chloe Kim and TJ Oshie. Dont mi s it. Michelob ULTRA (@MichelobULTRA) In the commercial, Pullman plays "Greg," an amateur skier who is constantly teased by his friends (including Days of Our Lives star Rob Scott Wilson) for being the slowest on the slopes and always stuck paying the bar tab. Ru sell appears as an instructor who takes Greg under his wing at dawn, putting him through a rigorous, high-altitude training montage set to Survivors "Eye of the Tiger." The training includes a direct nod to Ru sells iconic role as Herb Brooks in Miracle, with him shouting "Again!" as Greg pushes his limits. The story culminates in a high-stakes downhill race where Greg shocks his friends and elite athletes Kim and Oshie by executing a ma sive flip and cro sing the finish line first. The ad reinforces Michelob Ultra's long-standing "Superior Is Worth Playing For" platform, emphasizing that anyone can unlock their competitive edge when there is a cold beer on the line. As part of the campaign, the brand is also activating a "Race to the Finish" social sweepstakes, giving fans a chance to win props from the set and tickets to the 2026 Winter Games. MORE: Christian Wood Jersey