台灣加熱煙市場何時開放?

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2023年3月22日,台灣新版《煙害防制法》實施,電子菸被全面禁止,而加熱煙被列為“指定菸品”,需通過健康風險評估審查才能合法銷售。然而,兩年多過去了,尚未有加熱不燃燒菸獲准上市,包掛IQOS 煙彈引發了消費者和業者的不滿。

根據規定,IQOS主機及必要的組合元件在台灣地區若要合法上市,必須先通過健康風險評估審查。

有觀點認為,健康風險評估在為TEREA產品設立審查機制方面存在“誤導性”,影響民眾對吸菸危害的認知,同時違反新法中禁止菸草促銷廣告的相關規定。

儘管存在爭議,但 IQOS等加熱菸品牌已在台灣地區有所布局,一旦法規放寬,市場潛力巨大。IQOS台灣專賣店、維修店,美國菸草商有望通過加熱煙產品切入台灣市場,但具體開放時間仍不確定。推薦閱讀:日本菸推薦

總之,台灣加熱菸市場開放尚無明確時間表,消費者和業者只能繼續等待法規的進一步明確。

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